Four Common Types of Consumer Behaviors: Marketing 101
As a marketer, understanding consumer behavior is the key to unlocking success. According to experts from apollo technical, knowing how your target audience thinks and acts can help you tailor your marketing strategies for maximum impact.
Today, we’ll help navigate through common consumer behavior types that marketers should be familiar with these four. In the end, you’ll get an insight into these behaviors and how they can shape your marketing approach.
Complex-Buying Behavior
Complex-buying behavior is a type of consumer behavior where the customer spends time researching and evaluating potential purchases before making a decision. This type of behavior usually occurs when the product in question is expensive, risky, or has high personal significance.
Consumers who exhibit complex-buying behavior tend to be highly involved in the purchase process. For marketers, it means they can help them tailor their marketing strategies accordingly. Providing detailed product information through various channels, such as social media or email campaigns, can give customers the resources needed to make informed decisions about their purchases.
Dissonance-Reducing Buying Behavior
Dissonance-reducing buying behavior is a type of consumer behavior that occurs when customers doubt their purchase decision. This doubt or dissonance can result from buyer’s remorse, where consumers regret making a particular purchase.
To avoid this kind of situation, buyers may seek to reduce their dissonance by looking for additional information about the product they bought. Marketers can help customers overcome cognitive dissonance effectively by providing them with post-purchase reassurances such as after-sales service and warranties. For example, if someone buys an expensive camera and experiences some issues with it later on, excellent customer support would go a long way in alleviating any doubts they might have had regarding their purchasing decision.
Habitual Buying Behavior
Habitual buying behavior is another type of consumer behavior where a person buys a particular product out of habit. These purchases are not made after careful consideration or research but rather because it’s what they’ve always done.
This type of behavior often occurs with low-cost items that don’t require much thought, like groceries or household supplies. When consumers develop habitual buying behaviors, they often stick to the same brands and stores for these products without much variation.
Marketers can leverage this by creating brand loyalty through consistent advertising and promotions. Once a consumer has developed a habitual buying behavior towards one brand, it becomes challenging to switch to another due to the comfortability factor.
Variety-Seeking Buying Behavior
This next type of consumer behavior can be determined when customers tend to switch between different brands, products, or services. They’re always hunting for something new and exciting, trying out various options before they make their final purchase decision. One reason why customers exhibit this behavior is due to boredom. They easily get tired of using the same product repeatedly and want to experience something different. It can be seen in various cases in all industries, including fashion and technology, where trends change rapidly.
Understanding consumer behavior is crucial for creating successful marketing strategies. By recognizing the four common types of buying behaviors – complex buying, dissonance-reducing, habitual buying, and variety-seeking buying – marketers can tailor their approach to better meet the needs of their target audience