Brand-New TikTok Features Every Marketer Should Try Using for Better Growth

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Brand-New TikTok Features Every Marketer Should Try Using for Better Growth

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Reaching your target audience and expanding your brand on TikTok is not the hardest, but it definitely needs dedication. For starters, you might want to buy followers for TikTok. With over one billion active users, this platform offers a big hit for any marketer to showcase their products or services.

But there’s more to TikTok than just lip-syncing videos – the app is constantly updating with innovative features that can help take your marketing strategy to the next level. In this blog post, we’ll explore some of the latest and greatest TikTok features that every marketer should try using for better growth.

TikTok Now

TikTok Now is a feature that allows marketers to create short-form videos specifically designed for the “For You” page. This page is where users discover new content, making it such a perfect place for brands to showcase their products or services. With TikTok Now, you can take advantage of trending hashtags and challenges to reach a wider audience.

This feature has been successful because it focuses on authentic content, often created by regular people using everyday items in creative ways. Brands can use this approach as well by creating relatable content that speaks directly to their target audience. One great example of how TikTok Now has helped brands grow is Chipotle’s #GuacDance challenge.

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TikTok Live Shopping

TikTok Live Shopping is a brand-new feature that has been introduced to TikTok. With this feature, users can now purchase products directly from the app while watching live streams from their favorite creators. What makes TikTok Live Shopping unique is how it combines social media and e-commerce into one platform, so brands can showcase their products in real time.

With the rise of online shopping, thanks to the pandemic, this feature could not have come at a better time. With this feature, businesses can reach out and engage with potential customers through interactive live stream sessions where they can answer questions about products or services in real time.

TikTok Nearby

TikTok Nearby is another new feature which allows users to discover and connect with other TikTok users in their local area. This feature has great potential for marketers as it can help them target a specific audience based on location. With TikTok Nearby, businesses can create content that appeals specifically to the interests of people within their local community.

So let’s say you’re running a coffee shop; you could use this feature to target people within walking distance who might be interested in your products. This feature also allows businesses to monitor what competitors are doing nearby and adjust their marketing strategy accordingly. By leveling up your trend position in the local market, businesses can stay ahead of the competition and offer unique experiences for customers.

TikTok Stories

Last but not least, let’s talk about TikTok Stories. It’s a new feature that allows creators to share content with their followers for up to 24 hours. Well, you guessed it. It’s just like any other platform’s version. With this feature, users can share behind-the-scenes footage, daily vlogs or showcase products in a more personal way. It’s also an excellent opportunity for businesses to create buzz around upcoming launches or promotions.

TikTok Stories have unique editing tools, such as text overlays and music options, that allow businesses and creators alike to make their stories stand out. Plus, with the ability to add links within these short videos, it’s easier than ever before for brands and influencers to drive traffic directly from TikTok.

So go ahead and experiment with these new features – but don’t forget about the basics, such as engaging content creation and strategic hashtag usage. By combining all of these elements together into a cohesive strategy, you’ll be able to leverage the full power of TikTok for your business growth in no time!