The rules of SEO change a bit too often for a majority of business owners to keep up with them. However, staying in front of the information loop is vital if you want to maintain good rankings and keep more and more visitors coming to your site. Some of the things that you might not be aware of regarding SEO are highlighted below.
Viral Content Is Not Always Valuable
There are millions of web content published from around the world each day, but only very few get viral. The viral content is usually almost random, which makes it impossible to determine whether content will go viral. Devoting a lot of your SEO money to get a viral content is thus not a good idea. In addition to that, going viral will not benefit you a lot if you run a business that has only a local audience. That is because the other people outside the locality may not be able to access your services or products and will thus be of no help to your business.
Bad SEO Affects the Business Negatively
Bad SEO practices, also known as black-hat SEO, refers to using corrupt practices to trick the search engines into ranking a site high. With changing rules, some tactics that were once considered white-hat are now black-hat. However, the goals of differentiating the two SEO practices have not changed. The main idea is to deliver only top-quality content and stay on top of innovations. Bad SEO is penalized by the rankings being lowered or site being banned. The impact of that can hurt the business.
Duplicate Content Does Not Always Hurt Your SEO
The changes of black-hat statuses with time have rendered duplicate content not as bad as it used to be. Now there is some allowance to use duplicate content, with the condition that you use canonical tags when republishing the content. It is also advisable that you have the consent of the original publisher when possible.
Not All Incoming Links Are Good SEO
Ideally, incoming links should be an amazing way to boost the ranking of your site, which is usually the case. However, it becomes a problem when the page linking to your website has some authority issues. Links that are from sites unrelated to your site’s industry or those from questionable domains can do a lot more harm than good to your ranking. The quality of the link is always a vital factor to consider.…
The importance of search engine optimization for the success of businesses is no longer a debate. All business owners that have a business website know how relevant it is. However, some business owners opt to take care of all the SEO tasks on their own in a bid to save money. That should not be the case because of a variety of reasons, some of which are highlighted below.
SEO Is Not an Easy Job
One of the top reasons why you should let the experts handle your SEO is because the job is not easy. It covers quite a lot of ground, which doing in-house can be a bit challenging. The technical aspects of the website alone include content optimization, effective backlinking, and user experience, among many others. you also have to deal with the emerging ranking factors such as social media and RankBrain. That is not mentioning local SEO efforts. It is only wiser to let a company or agency that focuses on SEO to handle all those tasks on behalf of your business.
The Rules Keep Changing
You might be well-versed with SEO at one point and think that you can handle everything inhouse, especially if you run a small business. However, the rules of SEO, especially Google, keep on changing from time to time. That means that you will have to keep educating yourself on all the changing practices every time to be able to keep up with the competition. You will be spending precious time working on something that experts can handle instead of focusing on your business and what you are good at.
Mistakes Can Hurt Your Business Badly
Not all SEO is necessarily good SEO. Some strategies and tactics can do a lot more harm than good to your business. For example, they can lower your ranking or even get you penalized. Examples include getting artificial links, cloaking, stuffing keywords, duplicating content, and using unrelated keywords. If you are not entirely sure of everything that you are doing concerning SEO, you should probably outsource the job to an SEO agency.
The Experts Have the Right Tools
There are numerous resources, which are needed for developing an effective SEO strategy. Knowing the right tools to use can be a bit of a challenge, leave alone owning them. Some of them can be quite expensive. SEO companies usually have possession of such tools and can use them on your site.…